digital & commerce

Overview

The development of the Internet is a phenomenon that is destined to change the way we communicate, educate, entertain and do business.

The prospects for a company operating in this new market are varied and exciting. The potential commercial opportunities are very significant indeed. This case study looks at Freeserve, its corporate objectives and the strategies it has developed to achieve them.

Customer Experience

Personalization

-Profiling and Recommendations
-Offers

Product Discovery

-Search engine optimization
-Digital/Social Marketing

Customer Relationship

-Loyalty
-Insights
-Payments

Fulfilment and Assurance

-Supply Chain Efficiency
-Returns/Exchange

Pricing

-Centrally monitored pricing
-Promotions

Content

-UI/UX design
-Progressive web app

Supply Chain Management

Demand/ Forecast Management

-Advanced Models to forecast demand

Warehouse Management

-Warehouse management system - traditional and connected

Personalization

-Single view for distribution

Personalization

-Vendor management solutions

Content

-UI/UX design
-Progressive web app

Personalization

-Modelling network and aisle layouts to strengthen planning

In-Store Experience

Flexible Fulfilment

-Click & Collect
-Ship from store
-Continuous Inventory monitor

Purchase

-POS
-Endless Aisle
-KIOSKS

Customer Experience

-Return and Exchange management
-Customer 360