digital & commerce
Overview
The development of the Internet is a phenomenon that is destined to change the way we communicate, educate, entertain and do business.
The prospects for a company operating in this new market are varied and exciting. The potential commercial opportunities are very significant indeed. This case study looks at Freeserve, its corporate objectives and the strategies it has developed to achieve them.
Customer Experience
Personalization
-Profiling and Recommendations
-Offers
-Offers
Product Discovery
-Search engine optimization
-Digital/Social Marketing
-Digital/Social Marketing
Customer Relationship
-Loyalty
-Insights
-Payments
-Insights
-Payments
Fulfilment and Assurance
-Supply Chain Efficiency
-Returns/Exchange
-Returns/Exchange
Pricing
-Centrally monitored pricing
-Promotions
-Promotions
Content
-UI/UX design
-Progressive web app
-Progressive web app
Supply Chain Management
Demand/ Forecast Management
-Advanced Models to forecast demand
Warehouse Management
-Warehouse management system - traditional and connected
Personalization
-Single view for distribution
Personalization
-Vendor management solutions
Content
-UI/UX design
-Progressive web app
-Progressive web app
Personalization
-Modelling network and aisle layouts to strengthen planning
In-Store Experience
Flexible Fulfilment
-Click & Collect
-Ship from store
-Continuous Inventory monitor
-Ship from store
-Continuous Inventory monitor
Purchase
-POS
-Endless Aisle
-KIOSKS
-Endless Aisle
-KIOSKS
Customer Experience
-Return and Exchange management
-Customer 360
-Customer 360