{"id":23628,"date":"2025-08-26T03:21:50","date_gmt":"2025-08-26T07:21:50","guid":{"rendered":"https:\/\/factorit.com\/itau-emps-generative-ai-and-data-at-the-service-of-entrepreneurs\/"},"modified":"2025-09-29T12:38:20","modified_gmt":"2025-09-29T15:38:20","slug":"itau-emps-generative-ai-and-data-at-the-service-of-entrepreneurs","status":"publish","type":"post","link":"https:\/\/factorit.com\/en\/itau-emps-generative-ai-and-data-at-the-service-of-entrepreneurs\/","title":{"rendered":"Ita\u00fa Emps: Generative AI and data at the service of entrepreneurs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23628\" class=\"elementor elementor-23628 elementor-23272\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3485f34 e-con-full e-flex e-con e-parent\" data-id=\"3485f34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1030121 e-con-full e-flex 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101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0faad5b e-con-full e-flex e-con e-child\" data-id=\"0faad5b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-395ffdc elementor-widget elementor-widget-image-box\" data-id=\"395ffdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Ita\u00fa Emps: Generative AI and data at the service of entrepreneurs<\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345ce4 elementor-widget elementor-widget-image-box\" data-id=\"f345ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Latin American <u>banks<\/u> are beginning to look at SMEs and entrepreneurs not only as customers, but also as a driver of innovation. In this context, Ita\u00fa launched Ita\u00fa Emps, a digital laboratory that functions as an experimental environment to design and test financial solutions tailored to the entrepreneurial segment. The project, which integrates generative AI and big data to offer contextualized advice in real time, marks a structural change in the relationship between banks and small businesses (source: Iupana, 2025).  <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-482b44e elementor-widget elementor-widget-image-box\" data-id=\"482b44e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">A digital laboratory for entrepreneurs<\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79af8fe elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"79af8fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ita\u00fa Emps operates as an independent application, but connected to the Ita\u00fa Empresas ecosystem, allowing it to evolve quickly and transfer learnings to the traditional operation. Its logic is clear: <strong>test, iterate and scale.<\/strong> The bank is initially concentrating the initiative in Brazil, but its regional network &#8211; with a presence in Chile, Argentina, Paraguay and Uruguay &#8211; offers fertile ground for expansion where entrepreneurs represent a large part of the productive fabric.  <\/p><p>The proposal responds to a historical gap: the SME segment has been underserved by traditional banking, despite concentrating millions of businesses in Latin America.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e760e37 elementor-widget elementor-widget-image-box\" data-id=\"e760e37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Gen AI and data at the service of the entrepreneur<\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54c78cd elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"54c78cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Among Ita\u00fa Emps&#8217; core innovations is the incorporation of <strong>generative AI for financial advice<\/strong>. This technology enables: <\/p><ul><li>Analyze cash flow and sales in real time.<\/li><li>Customize recommendations on credit, card usage and product management.<\/li><li>Provide conversational experiences based on the customer&#8217;s financial information.<\/li><\/ul><p>The unit relies on <strong>Ita\u00fa Intelligence<\/strong>, which combines advanced language modeling (LLM) with a strategic asset: &#8220;<strong>tens of petabytes of data collected over the years<\/strong>&#8220;. That proprietary database, together with the conglomerate&#8217;s security, gives it a competitive advantage over other financial institutions. <\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afb2c7f elementor-widget elementor-widget-image-box\" data-id=\"afb2c7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">  The fintech ecosystem and the regional opportunity<\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-917e804 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"917e804\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The launch of Ita\u00fa Emps takes place in a context where the Latin American fintech ecosystem grew more than <strong>300% between 2017 and 2023<\/strong> (source: IDB, Finnovista). More than 50% of investment in financial technology is oriented to financial inclusion, with a focus on SMEs and entrepreneurs. <\/p><p>Other players are also moving forward:<\/p><ul><li><strong>Fintechs in Mexico and Colombia<\/strong> already use generative AI for microcredit and alternative scoring.<\/li><li><strong>BBVA and Bradesco<\/strong> experiment with AI for personalization and fraud prevention.<\/li><\/ul><p>Compared to global banks such as Santander and HSBC, Latin American banks are in the pilot and laboratory phase, prioritizing experimentation with specific segments before scaling up to the entire customer base.<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2df856 elementor-widget elementor-widget-image-box\" data-id=\"d2df856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Challenges and barriers to overcome<\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3c71c elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6d3c71c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Despite the potential, SMEs face obstacles in accessing these solutions:<\/p><ul><li>Budget limitations and adoption costs.<\/li><li>Financial and digital literacy gaps.<\/li><li>Insufficient connectivity infrastructure in rural areas.<\/li><li>Regulatory frameworks still evolving.<\/li><\/ul><p>Consulting firms (McKinsey, BCG, Deloitte) recommend accelerating <strong>cultural transformation<\/strong>, investing in scalable infrastructure and establishing flexible regulatory frameworks that allow banks and fintechs to innovate with confidence.<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd0996 elementor-widget elementor-widget-image-box\" data-id=\"8dd0996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Looking ahead to 2030: SME banking with embedded AI<\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3acf6 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2f3acf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The projections are clear: the AI market in Latin American banking will grow at a <strong>CAGR of around 27% until 2030<\/strong>. This will allow the majority of entrepreneurs to access advanced financial services via digital platforms with integrated AI. Personalized advice, intelligent credit scoring and process automation will be part of the standard.  <\/p><p>Ita\u00fa, by betting on a laboratory dedicated to entrepreneurs, positions itself as a pioneer in this future. Its strategy shows that innovation should not be limited to large corporations: <strong>SMEs are the new terrain where digital banking defines its competitive advantage.<\/strong> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f1e6ae elementor-widget elementor-widget-image-box\" data-id=\"5f1e6ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Closing<\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f2d1b3 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2f2d1b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The creation of Ita\u00fa Emps illustrates how Latin American banking is beginning to close the gap with fintechs: adopting generative AI, big data and co-creation models with clients. The challenge will be to scale beyond the pilot and turn innovation into regular practice. <\/p><p>At FactorIT we believe that the key is to <strong>test fast, measure with data and scale with strategic vision<\/strong>, ensuring that each pilot project brings real and sustainable value to the financial ecosystem.<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-428d81e e-con-full e-flex e-con e-child\" data-id=\"428d81e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4197be elementor-widget elementor-widget-heading\" data-id=\"f4197be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Explore:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24051 post type-post status-publish format-standard has-post-thumbnail hentry category-sin-categoria\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/factorit.com\/en\/november-28-2025-are-your-systems-ready-for-a-glitch-free-black-friday-how-observability-can-save-millions-in-latam\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2048\" height=\"578\" src=\"https:\/\/factorit.com\/wp-content\/uploads\/2025\/09\/1-compras_Mesa-de-trabajo-1_compressed.jpg\" class=\"attachment-full size-full wp-image-24062\" alt=\"\" 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How observability can save millions in LATAM\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Explore: Facebook-f Instagram Linkedin November 28, 2025: Are your systems ready for a glitch-free Black Friday? How observability can save millions in LATAM The countdown has begun On **November 28, 2025**, millions of Latin American consumers will once again flood digital platforms in search of<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/factorit.com\/en\/november-28-2025-are-your-systems-ready-for-a-glitch-free-black-friday-how-observability-can-save-millions-in-latam\/\" aria-label=\"Read more about November 28, 2025: Are your systems ready for a glitch-free Black Friday? 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This is how companies are preparing for 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Explore: Facebook-f Instagram Linkedin What is already being done (and works) El 1 de diciembre de 2026 marcar\u00e1 un momento decisivo para las empresas chilenas: entrar\u00e1 en plena vigencia la Ley 21.719 de Protecci\u00f3n de Datos Personales (LPDP). Falta poco m\u00e1s de un a\u00f1o para<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/factorit.com\/en\/eipd-in-chile-a-brake-or-an-accelerator-of-innovation-this-is-how-companies-are-preparing-for-2026\/\" aria-label=\"Read more about EIPD in Chile: a brake or an accelerator of innovation? This is how companies are preparing for 2026\" tabindex=\"-1\" >\n\t\t\tRead More \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24086 post type-post status-publish format-standard has-post-thumbnail hentry category-sin-categoria\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/factorit.com\/en\/the-domino-effect-of-december-2026-chile-faces-new-data-protection-standard\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"578\" src=\"https:\/\/factorit.com\/wp-content\/uploads\/2025\/09\/4-Domino_Mesa-de-trabajo-1_compressed.jpg\" class=\"attachment-full size-full wp-image-24068\" alt=\"\" srcset=\"https:\/\/factorit.com\/wp-content\/uploads\/2025\/09\/4-Domino_Mesa-de-trabajo-1_compressed.jpg 2048w, https:\/\/factorit.com\/wp-content\/uploads\/2025\/09\/4-Domino_Mesa-de-trabajo-1_compressed-300x85.jpg 300w, https:\/\/factorit.com\/wp-content\/uploads\/2025\/09\/4-Domino_Mesa-de-trabajo-1_compressed-1024x289.jpg 1024w, https:\/\/factorit.com\/wp-content\/uploads\/2025\/09\/4-Domino_Mesa-de-trabajo-1_compressed-768x217.jpg 768w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/factorit.com\/en\/the-domino-effect-of-december-2026-chile-faces-new-data-protection-standard\/\" >\n\t\t\t\tThe domino effect of December 2026: Chile faces new data protection standard\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Explore: Facebook-f Instagram Linkedin The domino effect of December 2026: Chile faces new data protection standard December 1, 2026 will mark a decisive moment for Chilean companies: Law 21.719 on Personal Data Protection (LPDP) will come into full force and effect. It will be just<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/factorit.com\/en\/the-domino-effect-of-december-2026-chile-faces-new-data-protection-standard\/\" aria-label=\"Read more about The domino effect of December 2026: Chile faces new data protection standard\" tabindex=\"-1\" >\n\t\t\tRead More \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24079 post type-post status-publish format-standard has-post-thumbnail hentry category-sin-categoria\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/factorit.com\/en\/the-panic-algorithm-how-alert-fatigue-threatens-technology-resilience-in-latam\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"578\" src=\"https:\/\/factorit.com\/wp-content\/uploads\/2025\/09\/3-Problemas_Mesa-de-trabajo-1_compressed.jpg\" class=\"attachment-full size-full wp-image-24066\" alt=\"\" srcset=\"https:\/\/factorit.com\/wp-content\/uploads\/2025\/09\/3-Problemas_Mesa-de-trabajo-1_compressed.jpg 2048w, https:\/\/factorit.com\/wp-content\/uploads\/2025\/09\/3-Problemas_Mesa-de-trabajo-1_compressed-300x85.jpg 300w, https:\/\/factorit.com\/wp-content\/uploads\/2025\/09\/3-Problemas_Mesa-de-trabajo-1_compressed-1024x289.jpg 1024w, https:\/\/factorit.com\/wp-content\/uploads\/2025\/09\/3-Problemas_Mesa-de-trabajo-1_compressed-768x217.jpg 768w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/factorit.com\/en\/the-panic-algorithm-how-alert-fatigue-threatens-technology-resilience-in-latam\/\" >\n\t\t\t\tThe Panic Algorithm: How Alert Fatigue Threatens Technology Resilience in LATAM\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Explore: Facebook-f Instagram Linkedin The cost of looking the other way En los centros de operaciones de TI de la regi\u00f3n, hay un enemigo silencioso que crece cada d\u00eda: la fatiga por alertas. Lo que en ingl\u00e9s se conoce como alert fatigue est\u00e1 llevando a<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/factorit.com\/en\/the-panic-algorithm-how-alert-fatigue-threatens-technology-resilience-in-latam\/\" aria-label=\"Read more about The Panic Algorithm: How Alert Fatigue Threatens Technology Resilience in LATAM\" tabindex=\"-1\" >\n\t\t\tRead More \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24072 post type-post status-publish format-standard has-post-thumbnail hentry category-sin-categoria\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/factorit.com\/en\/cloud-invoices-inflated-by-up-to-300-lack-of-observability-hits-companies-in-latam\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"578\" src=\"https:\/\/factorit.com\/wp-content\/uploads\/2025\/09\/2-nube_Mesa-de-trabajo-1_compressed.jpg\" class=\"attachment-full size-full wp-image-24064\" alt=\"\" srcset=\"https:\/\/factorit.com\/wp-content\/uploads\/2025\/09\/2-nube_Mesa-de-trabajo-1_compressed.jpg 2048w, https:\/\/factorit.com\/wp-content\/uploads\/2025\/09\/2-nube_Mesa-de-trabajo-1_compressed-300x85.jpg 300w, https:\/\/factorit.com\/wp-content\/uploads\/2025\/09\/2-nube_Mesa-de-trabajo-1_compressed-1024x289.jpg 1024w, https:\/\/factorit.com\/wp-content\/uploads\/2025\/09\/2-nube_Mesa-de-trabajo-1_compressed-768x217.jpg 768w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/factorit.com\/en\/cloud-invoices-inflated-by-up-to-300-lack-of-observability-hits-companies-in-latam\/\" >\n\t\t\t\tCloud invoices inflated by up to 300%: lack of observability hits companies in LATAM\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Explore: Facebook-f Instagram Linkedin Cloud invoices inflated by up to 300%: lack of observability hits companies in LATAM The cloud has established itself as the great promise of elasticity and efficiency for enterprises. But when the bill arrives, CFOs and CTOs face an uncomfortable question:<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/factorit.com\/en\/cloud-invoices-inflated-by-up-to-300-lack-of-observability-hits-companies-in-latam\/\" aria-label=\"Read more about Cloud invoices inflated by up to 300%: lack of observability hits companies in LATAM\" tabindex=\"-1\" >\n\t\t\tRead More \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23624 post type-post status-publish format-standard has-post-thumbnail hentry category-sin-categoria\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/factorit.com\/en\/automation-ai-and-data-the-new-technological-core-of-latin-american-retail-by-2026\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"578\" src=\"https:\/\/factorit.com\/wp-content\/uploads\/2025\/08\/126758-2.webp\" class=\"attachment-full size-full wp-image-24227\" alt=\"\" srcset=\"https:\/\/factorit.com\/wp-content\/uploads\/2025\/08\/126758-2.webp 2048w, https:\/\/factorit.com\/wp-content\/uploads\/2025\/08\/126758-2-300x85.webp 300w, https:\/\/factorit.com\/wp-content\/uploads\/2025\/08\/126758-2-1024x289.webp 1024w, https:\/\/factorit.com\/wp-content\/uploads\/2025\/08\/126758-2-768x217.webp 768w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/factorit.com\/en\/automation-ai-and-data-the-new-technological-core-of-latin-american-retail-by-2026\/\" >\n\t\t\t\tAutomation, AI and data: the new technological core of Latin American retail by 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Explore: Facebook-f Instagram Linkedin Automation, AI and data: the new technological core of Latin American retail by 2026 Retail in Latin America is undergoing a profound digital transformation. The integration of artificial intelligence (AI), big data, automation and omnichannel strategies is redefining the region&#8217;s competitiveness<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/factorit.com\/en\/automation-ai-and-data-the-new-technological-core-of-latin-american-retail-by-2026\/\" aria-label=\"Read more about Automation, AI and data: the new technological core of Latin American retail by 2026\" tabindex=\"-1\" >\n\t\t\tRead More \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-744bae6 e-con-full e-flex e-con e-child\" data-id=\"744bae6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-226fcb3 elementor-widget elementor-widget-heading\" data-id=\"226fcb3\" 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In this context, Ita\u00fa launched Ita\u00fa Emps, a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24231,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ita\u00fa Emps: Generative AI and data at the service of entrepreneurs - FactorIT<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ita\u00fa Emps: Generative AI and data at the service of entrepreneurs - FactorIT\" \/>\n<meta property=\"og:description\" content=\"Explore: Facebook-f Instagram Linkedin Ita\u00fa Emps: Generative AI and data at the service of entrepreneurs Latin American banks are beginning to look at SMEs and entrepreneurs not only as customers, but also as a driver of innovation. 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