Responsible AI: How to integrate ethics and privacy by design without holding back innovation

It is not a question of slowing down technology, but of doing it well. It is about building solutions that generate value without jeopardizing the trust of those who use them.

Behind the chatbot smile: what you don't see matters too

For example, many conversational assistants still operate as black boxes: they collect information without explaining how it will be used. Some do not even distinguish between an adult and a minor, allowing interactions without adequate filters. These problems are not technical; they are human. And they must be solved by design.

Many language models continue to learn from users, even in sensitive contexts such as health or education. Although they may seem harmless, they can infer emotions, routines or habits with just a few sentences.

A study by the Center for Humane Technology in 2023 warned that misconfigured systems can generate inappropriate responses to vulnerable users. It is not artificial malice, but a lack of ethical design.

When AI converses, it also infers. Therefore, the differential is not in having a faster chatbot, but in one that respects better.

Conversational AI under the spotlight: the four most common risks

Chile and Law 21,719: the new standard

Detect critical points before they escalate.

Contact us!

Real cases:

it's not paranoia, it's precedent

Blocking of ChatGPT in Italy (2023)

For not verifying the age of users and training your model with personal data without legal justification.

15 million fine to OpenAI

Sanction for continuing to fail to adequately disclose the use of personal data for training purposes.

Replika sanctioned

The "emotional companion" chatbot was penalized for not adequately protecting the data of minors.

Chile following the path

With the new Law 21.719, Chile will be able to apply similar sanctions if preventive measures are not implemented.

What should companies using conversational AI do?

Integrating privacy from design
It must be present from the first line of code. It involves anonymizing data, requesting only necessary information and anticipating possible security breaches.
Implement effective age verification
If your chatbot is public, assume that children can use it. Apply verification mechanisms, visible disclaimers and appropriate content filters.
Establish informed consent
It should be clear, specific and revocable. If you will be using data to train models, inform them in advance and document the entire process.
Ensuring real technical safety
Implement encryption, secure storage, traceability, authentication and regular testing. Security must be actively and constantly monitored.

Specific responsibilities for each team:

Senior Management

It must drive a corporate privacy culture and approve investments in compliance as a fundamental part of the organization's digital strategy.

CISOs and Security

Responsible for risk mapping, continuous auditing, log monitoring and development of effective security incident response plans.

Development Teams

Responsible for ethical model training, privacy testing, rigorous version control and maintenance of up-to-date technical documentation.

These actions are not optional: they are competitive differentiators in a market that increasingly values transparency and respect for personal data.

Confidence can also be trained

Artificial intelligence is moving fast. But regulatory compliance cannot lag behind. It's not just about avoiding penalties: user trust is at stake.
Commitment
1 %
Level of dedication required to integrate ethics and privacy into every interaction with AI.
Chilean Law
1

Number of regulations that will transform the Chilean data protection landscape

Full term
1

Year in which the law will be fully implemented, but companies should prepare themselves now

Companies that incorporate ethics and privacy by design will not only comply with the law: they will build more humane, responsible and sustainable solutions. It's time to show that AI can learn... also to respect.

Want to learn more?

Contact us!