The countdown has begun On **November 28, 2025**, millions of Latin American consumers will once again flood digital platforms in search of discounts during **Black Friday**, one of the most critical commercial events in the annual calendar. For retail and e-commerce companies, this date represents a golden opportunity... or a nightmare if systems are not ready. In recent years, events like this one have exposed the **structural failures in technology readiness** of many organizations in Latin America. From site crashes to disrupted purchasing processes, the economic impact is monumental. A recent report by **Oxford Economics and Splunk (2024)** estimates that major global companies lose up to **$400 billion annually** due to downtime. In the case of retail, losses reach **$287 million** per company, with **Latin America being one of the most vulnerable** regions, with an average of **$208 million** in downtime losses. The question is unavoidable: **are your systems ready to withstand the pressure of that Friday in November**?
The magnitude of what’s at stake during Black Friday goes beyond a thwarted sale or an abandoned cart. The numbers reveal the true price of failure:
These figures, cited by Splunk and Oxford Economics, illustrate that technological unpreparedness is not a technical problem: it is a business risk. What’s worse, many companies don’t even think about it until it’s too late.
In Latin America, the trend is clear: monitoring is invested in when there are already symptoms of failure, not before. This reactive bias has deep roots:
In addition, there are structural problems such as uneven infrastructure in LATAM, constant turnover of technical talent and incomplete adoption of cloud technologies. This generates an ecosystem in which many companies operate more with intuition than with data.
Here the key question arises: how much of your technology decisions are based on real visibility and how much on “hope it all holds”? If the answer is closer to the latter, the probability of loss on November 28 increases exponentially.
According to The Logistics World (2024), the growth of e-commerce in LATAM during Black Friday has been dizzying: more than 50% annually in countries such as Mexico, Brazil and Argentina. But this boom is coming up against structural challenges:
What few recognize is that these logistics issues are deeply tied to digital observability. If there is no clear traceability of inventory, orders and transportation, every failure in a microservice impacts delivery like dominoes.
And in a region where the digital customer is increasingly less tolerant of errors – 60% of users abandon an online purchase if the page takes more than 3 seconds to load – a minor failure at checkout or in the stock API can turn into thousands of dollars lost in minutes.
Omni-channel is emerging as a major competitive advantage. Retailers integrate e-commerce, mobile apps, physical stores, marketplaces and social channels under a single data flow. This generates consistent experiences and customer loyalty.
In parallel, the last mile is becoming a key field of innovation. From predictive delivery routing platforms to pilot tests with autonomous vehicles, drones and urban micro-fulfillment, the region is looking for greater efficiency, lower costs and reduced environmental impact.
A recent CloudQuery guide (July 2025) synthesizes the critical elements of an effective observability strategy for high-demand events:
✅ Clear and business-aligned SLA/SLOs.
✅ Distributed Tracing to understand the full path of each transaction
Personalized and intelligent alerts that reduce noise and prioritize the critical.
✅ Automated instrumentation to capture logs, metrics and traces in a consistent manner.
✅ Complete visibility of cloud assets, avoiding blind spots in multicloud environments.
✅ Simulations and load tests reflecting actual stress scenarios.
✅ Prepared and coordinated teams with clear roles for incident response.
These practices not only mitigate risk: they improve overall system performance, reduce operating costs and enhance the customer experience in any season.
Traditional monitoring is no longer enough. In 2024 and so far in 2025, new, smarter and more connected forms of observability have emerged:
These technologies, according to IP-Label (2024) and Insights from Analytics (2024), are already being used by global retailers. Is LATAM going to wait for a crisis to adopt them?
According to guides from GraphApp.ai and Uptrace.dev, these are the best positioned platforms, especially for Latin American companies:
| Platform | Key Strengths | Why in LATAM? |
|---|---|---|
| Datadog | Distributed traceability, multiple cloud integrations | Robust, flexible, ideal for complex environments |
| New Relic | Full-stack monitoring, real-time analytics | Intuitive, ideal for SMBs and scaling startups |
| Splunk | Log analytics, AI alerting, strong in security | Powerful for banking and regulated enterprises |
| Lightstep | Specializing in deep tracing and root cause analysis | Useful for distributed environments with microservices |
| Grafana Cloud | Open source visualization and dashboards | Cost-effective and flexible for medium-sized companies |
Suggested timeline: how to get ready now
At FactorIT, we note that this path requires not only investment in infrastructure, but also strategic vision and cultural change management: technology is only an enabler; the real competitive advantage will be how organizations adopt it to redesign their value proposition.
| Month | Recommended action |
|---|---|
| September | Audit current observability status, identify bottlenecks, validate critical integrations. |
| October | Perform load testing, tune alerts, prepare technical and customer service team. |
| Beginning of November | Final validation of SLAs, degradation tests, mock incidents, full backup. |
| Black Friday (Nov 28) | Real-time monitoring of the entire digital chain, log analysis, active dashboards, immediate response. |
| Post-event | Post-event analysis, identification of improvement opportunities, preparation for CyberMonday. |
Black Friday 2025 will be a test not only of your servers, but of your technology culture. It is not enough to be “monitoring”. You need to anticipate, correlate and respond intelligently.
Those who get it right will protect their revenue, reputation and competitive advantage. Those who ignore it will learn the hard way how much a minute of downtime can cost.
At Factor IT we know that observability is much more than dashboards: it is the difference between sustaining the operation or losing critical business opportunities. That’s why we help companies throughout the region to design resilient architectures that are prepared for peak demand.
👉 If your company is already preparing its strategy for November 28, 2025, now is the time to assess your level of observability. Because the countdown has already begun.
Explore: Facebook-f Instagram Linkedin What is already being done (and works) El 1 de diciembre de 2026 marcará un momento decisivo para las empresas chilenas: entrará en plena vigencia la Ley 21.719 de Protección de Datos Personales (LPDP). Falta poco más de un año para que esta norma transforme la forma en que organizaciones de todos los tamaños tratan la información de
Explore: Facebook-f Instagram Linkedin The domino effect of December 2026: Chile faces new data protection standard December 1, 2026 will mark a decisive moment for Chilean companies: Law 21.719 on Personal Data Protection (LPDP) will come into full force and effect. It will be just over a year before this regulation transforms the way in which organizations of all sizes deal with
Explore: Facebook-f Instagram Linkedin The cost of looking the other way En los centros de operaciones de TI de la región, hay un enemigo silencioso que crece cada día: la fatiga por alertas. Lo que en inglés se conoce como alert fatigue está llevando a muchos equipos a desensibilizarse frente a miles de notificaciones que llegan sin parar. El resultado es preocupante:
Explore: Facebook-f Instagram Linkedin Cloud invoices inflated by up to 300%: lack of observability hits companies in LATAM The cloud has established itself as the great promise of elasticity and efficiency for enterprises. But when the bill arrives, CFOs and CTOs face an uncomfortable question: can they prove with data what they consumed, who used it and what value it generated? In
Explore: Facebook-f Instagram Linkedin Automation, AI and data: the new technological core of Latin American retail by 2026 Retail in Latin America is undergoing a profound digital transformation. The integration of artificial intelligence (AI), big data, automation and omnichannel strategies is redefining the region’s competitiveness against global giants such as Amazon, Alibaba and Walmart. The bet not only seeks operational efficiency, but
Explore: Facebook-f Instagram Linkedin Latin American retail towards 2026: AI, automation and data as new competitive core Retail in Latin America is undergoing an accelerated transformation. The combination of automation, artificial intelligence (AI) and big data is redefining operations, customer experience and competitiveness. Investment in smart retail technologies will grow globally by 24.9% annually until 2026, reaching US$68.8 billion, and the region
Explore: Facebook-f Instagram Linkedin Itaú Emps: Generative AI and data at the service of entrepreneurs Latin American banks are beginning to look at SMEs and entrepreneurs not only as customers, but also as a driver of innovation. In this context, Itaú launched Itaú Emps, a digital laboratory that functions as an experimental environment to design and test financial solutions tailored to the
Explore: Facebook-f Instagram Linkedin Santander and OpenAI: towards the first native artificial intelligence bank Banco Santander has just taken a decisive step in its technology strategy: a partnership with OpenAI to accelerate its transformation into an “AI-native bank”. With 15,000 employees in Europe and the Americas already using ChatGPT Enterprise in their daily tasks – one of the fastest deployments in the
Explore: Facebook-f Instagram Linkedin What is holding back AI adoption? La banca en América Latina vive una transformación digital acelerada: el 87% de las instituciones aumentó su inversión tecnológica en 2024 y casi la mitad planea seguir haciéndolo en 2025 (fuente: Bloomberg Línea, con base en el Estudio Latinoamericano de Banca Digital 2025 de Infocorp, Uruguay). Sin embargo, este esfuerzo no se
